Blog Business · 7 articles

The business of SEO: pricing, agencies and knowing if it works

Written from the buyer's side. The price bands in circulation rarely say where they came from; the one measurement cited here comes with its sample and its authors' own caveat.

Business

Local SEO expert: what you are buying and how to verify it

Freelance, agency or white label reseller: three businesses sell local SEO under one title. The work itself, five verifying questions, and when to skip it.

September 3, 2026
Business

Local SEO pricing: what one location, several, or no storefront buys

Local SEO pricing follows scope: one location, several, or a service area. What each tier should include, the one citable survey, and the red flags.

August 30, 2026
Business

Signs your SEO agency is not doing anything

The same flat graph has three very different explanations, and telling them apart takes one check that needs no expertise.

August 24, 2026
Business

SEO vs Google Ads: the arithmetic nobody runs before choosing

Ads charge per visit forever; SEO charges for the work once. That asymmetry decides the answer, and it can be worked out before spending anything.

August 23, 2026
Business

What an SEO proposal should contain, and what a template gives away

A template is recognizable in thirty seconds, and the tell is not the design: nothing in it could only have been written about your business.

August 18, 2026
Business

How to choose an SEO agency, and which ones to avoid

Judge by how they diagnose before proposing, not by what they promise. Three questions to answer before calling anyone.

August 15, 2026
Business

How much does SEO cost for a small business

What you actually buy at each price level, the four lines of an SEO budget, and why two proposals at the same price are not comparable.

August 13, 2026