I build systems that capture the people who land on your site, follow up on their own, and tell you when someone's ready to buy. I work in English and in Spanish, which matters when part of your market searches in the other one.
In numbers
50,000+
Subscribers managed across projects
98K
Google impressions in a single month, from the blog built by seven agents
7 months
How long that blog took to get there, from zero and without hand-writing it
300M+
Yearly Google impressions across the sites I run
Most companies have a website that works like a brochure. People arrive, look, and leave without a trace.
The few who do send a quote request land in somebody's inbox or a spreadsheet, and nobody ever gets back to them.
It's almost never a design problem. It's that there's nothing behind the page.
How I work
I've watched companies spend thousands of dollars on a new website before anyone had defined what they actually sell, who they sell it to, or which service carries the best margin. That's why none of those sites worked.
I start the other way around. Diagnostic first, build second. It costs more up front and saves far more later.
Services
01
Know what's holding the business back before you pay to fix it
A one-hour call. Then I analyze your business, your site and your tools, and hand you a document: what you actually sell, to whom, what's broken, what you're overpaying for, and the order in which to attack it.
It's yours whether or not we work together again.
02
So your site stops being a brochure
A page built to convert, and everything behind it: quote forms that actually connect, one central contact database, automatic delivery of whatever you offer, follow-up for the people who didn't buy on the first visit, and recovery of abandoned quotes and carts.
03
I run it. You get the opportunities.
Platform license included, monitoring, adjustments based on what the data shows, visibility on Google, support, and a monthly report.
You don't have to learn anything or configure anything.
04
One person accountable for your entire digital operation
For companies that don't want to coordinate vendors. I answer for all of it working: site, company email, tools, automations and data.
This one isn't bought cold, it's discussed. Limited slots, scoped per company. Write to me directly if it sounds like your situation.
By industry
What decides a plumber's phone ringing is not what decides a law firm's caseload, and a checklist that treats them the same is a checklist nobody can act on. These are written per trade, with the demand measured for each one.
Plumbers, electricians, roofers and contractors: urgency, storms and the jobs that get scheduled.
Doctors, dentists and therapists: the strictest quality bar Google applies, and reviews you cannot answer freely.
Law firms, family law and accountants: practice areas, deliberation weeks and a calendar that inverts the value.
SaaS, B2B and startups: few searches, high value, and the pages sales would rather not publish.
Restaurants and real estate: where the map decides, and where the portals already own the search.
Which pages earn a Spanish version, and why translating the site is the usual mistake: Spanish SEO.
Proof
My own project. Zero to organic traffic in seven months. I built it to find out whether Google penalizes AI-assisted content. It doesn't, when the work is done properly.
Audit and redesign of an SMS and WhatsApp system that was failing on race conditions and feedback loops. Architecture documented for both channels.
Built with a keyword cannibalization framework, so the pages compete with the market and not with each other.
More than 50,000 subscribers between them. Search, content architecture and daily operation, continuously.
Nine of them on the cooking blogs above. I work in Spanish and English.
On a client's behalf. Part of the job is reading the invoice nobody reads.
That's exactly what the diagnostic is for.
You get me, not a form.