Blog Generative AI · 7 articles

Generative AI search: getting cited by ChatGPT and Gemini

No provider publishes how it picks the sources it cites. These pieces keep the documented apart from the merely reasonable, and say which is which.

Generative AI

AI search optimization: which names describe different work

AI search optimization, GEO, AEO and LLM SEO name overlapping work. Which of the five is a distinct job, what Google documents, and how many invoice lines you need.

October 15, 2026
Generative AI

Generative engine optimization: what GEO is and when to pay for it

What generative engine optimization is, what the study behind GEO actually measured, which tactics failed, and when paying for it makes sense in 2026.

August 28, 2026
Generative AI

How to get your business cited by ChatGPT and AI search

Being mentioned and being cited are different jobs with different levers. What is observable, what can be measured, and the multiplier that is not in the data.

August 24, 2026
Generative AI

llms.txt: what the file does, and who actually reads it

A proposed file that lists your site for language models. What llms.txt is, why Google says it is not needed, and what 137,210 domains measured.

October 15, 2026
Generative AI

Perplexity SEO: what the engine documents and what it does not

What Perplexity documents about its crawlers, what it publishes about choosing sources, and what two answers opened on the same day actually showed.

September 26, 2026
Generative AI

SEO for AI: which meaning you need, and what a model cannot do

The term names two jobs: using AI to do SEO, and being quoted inside AI answers. This guide covers the first: what it accelerates and what it invents.

September 4, 2026
Generative AI

Answer engine optimization vs SEO: what is actually different

SEO aims to rank a page and AEO aims to be the passage a system extracts. What each one needs from you and where they overlap.

August 27, 2026