Blog By industry · 15 articles

SEO by industry: what changes depending on your trade

A generic guide works until it hits the rule of the trade. These pieces start from the constraint, not from the checklist.

By industry

SEO for real estate: what the portals own and what an agent can win

The portals own every homes-for-sale search. Where an agent competes: seller-side queries, neighborhood pages and the name search after a referral.

September 1, 2026
By industry

SEO for SaaS: comparison pages, signups and the scale line

SaaS SEO runs on comparison pages, a measurable signup funnel and public docs. Where the honest version wins, and where scaled pages cross Google's line.

September 1, 2026
By industry

SEO for startups: when it pays and when it burns runway

SEO compounds only if the startup lives long enough to collect. When the channel is premature, what to build anyway, and the runway math that decides.

September 1, 2026
By industry

SEO for family law: the weeks before the call, and the lead you cannot take

Family law clients search for weeks before they call, and part of the leads can never be clients. What both facts change about SEO for a family practice.

August 31, 2026
By industry

SEO for accountants: rank for the calendar, not just the map

Tax season concentrates the searches while the clients worth keeping search all year. How accounting firms rank by service line and win the off-season.

August 30, 2026
By industry

SEO for therapists: the searches you can win, and the advice you cannot follow

Directories own the broad therapy searches. Where a practice wins instead: modality and niche pages, ethics-compliant reviews, and private search behavior.

August 30, 2026
By industry

SEO for B2B: few searches, high value, and no map pack

B2B SEO inverts the playbook: search volume stops being the criterion, a buying committee reads every page, and the local map pack plays no part.

August 29, 2026
By industry

SEO for doctors: the highest bar in search, and what clears it

Medical content sits under Google's strictest quality bar. What SEO for doctors requires: named credentials, condition pages, and reviews under HIPAA.

August 29, 2026
By industry

SEO for roofers: the demand arrives in storms, and the trust is built before them

Roofing demand arrives with storms and buyers arrive on guard. What roofers and roofing companies build before the season decides who gets the call.

August 29, 2026
By industry

SEO for electricians: the demand is new, the trust is not

EV chargers, panel upgrades and generators created searches most electrician sites ignore. Where the new demand is, and what earns the buyer's call.

August 28, 2026
By industry

SEO for plumbers: the demand splits in two, and so does the work

Plumbing demand splits in two: emergencies won in the map pack and scheduled jobs won by service pages. Where each dollar goes, measured in booked jobs.

August 28, 2026
By industry

SEO for restaurants: what moves the needle and what does not

Photos, hours, reviews and distance settle the choice before anyone opens the site. And the menu has to be readable text.

August 20, 2026
By industry

SEO for law firms, and why immigration is the exception

Distance is fixed by your address and reviews behave differently here for reasonable reasons. That leaves relevance, which is worked by writing.

August 19, 2026
By industry

SEO for contractors: how local customers actually find you

Response speed is not a ranking factor and city pages do not lift relevance by 40 percent. What is documented, and where the work actually is.

August 18, 2026
By industry

SEO for dentists: the constraint is usually not search

Most patients filter by insurance before they compare practices, so ranking first among plans they cannot use produces nothing. What moves the rest.

August 18, 2026