Someone lands on your site, looks around, gets interested, and leaves. There's no record they were ever there.
Of the few who do write or request a quote, most don't buy the same day. And because nobody follows up, they're gone.
You're not short of customers. They're showing up and nobody's picking them up.
What I build
Pricing
It depends on what you already have and on how complex your sales process is. A company selling one product doesn't need the same thing as one quoting industrial projects on a three-month cycle.
The diagnostic defines the scope. Without it I'd be pricing something I haven't seen.
Most projects start at $2,500 USD. The diagnostic is what turns that into a real number.